About Us

About Our Brand

Welcome to Lake Life Brand, where we celebrate lake lifestyle.  As family friends we've been on many adventures together.  On these journeys, we’ve been drawn to amazing lakes and discovered a growing community of people as passionate about life on the lake as we are.  Our love of spending time together at the lake was our inspiration for Lake Life Brand.

We set out to bring people together to share stories, favorite lake places, and best kept secret lake destinations.  This developed into a business and collection of apparel and accessories that capture our shared love of lake time.  We believe that spending time by the water is not just a hobby, but a way of life, and our products reflect that belief.  Our personal experiences and memories on the lake are what inspire us to create apparel that is stylish and comfortable.

Our business is more than just about creating great products. We strive to foster a community that shares a love for the lake. That is why we support lake preservation and education initiatives by donating a portion of our profits to organizations that protect our happy places on the water.

Whether we're fishing, swimming, or simply enjoying each other's company on the shore, we know that there is nothing quite like the feeling that comes with life on the lake. This is why it is vitally important to protect our lakes.

Based in New Hampshire, we sell directly to our customers in the U.S. and Canada through our online catalog.  We are also working with a growing number of retailers who stock Lake Life Brand products in their stores. 

Our apparel collection looks good and feels good while doing good. We use only the best materials and quality craftsmanship to ensure that our products are comfortable, durable, and can withstand the rigors of life by the lake.

We are a team of designers, creators and friends who share a love for spending time together on the water.  We hope you’ll put on your lake life and bring us with you as you make your memories on the lake too.

Jump on in,

Matthew & Rick